Alex Clare is an electronic/soul musician from London who is quickly rising on the UK's independent pop scene through successfully synthesizing genres of electronic music that traditionally focus on rhythm and instrumentals with the strong soul vocals of contemporary British pop music. Collaborating with prominent electronic musicians on Britain's club circuit such as DJs Diplo and Switch, Alex Clare seems to have consciously stumbled upon a perfect marriage of genres that could end up being a game changer for the world of popular music. Celebrated by the Guardian as "future soul-reggae-blues," Alex Clare's music definitely comes across as futuristic--not because it sounds like the future, but because the future of music just might end up sounding like his own.
