Conor Maynard is British pop musician from Brighton, England who rose to fame during the late-2000s with his YouTube video uploads. Along with rapper and long-time friend Anthony Melo, he earned an online following by recording the songs of popular artists including Ne-Yo, who contacted Maynard shortly after watching the cover version of his track "Beautiful Monster." With Ne-Yo as his mentor, Maynard went on to sign with the EMI subsidiary Parlophone Records before dropping his debut studio album Contrast, in 2012, capturing a fan-base among teenage audiences with an accessible, pop-infused R&B sound.