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In 1995, the Instituto Distrital de Cultura y Turismo was presented with a proposal that suggested holding a huge rock concert in Santa Fe de Bogotá. The objective was to encourage the urban musical movement for this style of music. In order to create international appeal, various foreign groups were invited to generate interest in the media and among the people of Bogotá. The festival continues with its work of promoting music while putting more emphasis on the quality and standard of the participating artists. This is the largest free urban musical event in Latin America today.
