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Sponsored by the Guadalupe Cultural Arts Center and held at Guadalupe Theater, this music festival attracts more than 40,000 fans a year. Some of the best Tejano and Conjunto performers from the U.S. and Mexico descend on the city to demonstrate why these two musical genres are so popular. Lively and uptempo, Tejano and Conjunto music inspire even the most rhythmically challenged individuals to dance. The festivities include a national poster design contest, Conjunto Music Hall of Fame inductions, student recitals, games, dancing, and food.