Saint-Tropez

A captivating coastal town on the French Riviera, Saint-Tropez is now synonymous with notions of leisure, luxury and palm-fringed azure beaches that are set ablaze with amber sunsets. This sparkling destination on the French Riviera was not known for its decadent musings and hedonistic allure until the early 20th Century. A sleepy fishing village on the Mediterranean before it realized its latent potential of being an international vacationer's paradise, Saint Tropez achieved overnight popularity after World War II. What catapulted it to luxuriant resort town of the lofty Côte d'Azur league was a wave of then dominating cultural forces. Brigitte Bardot's sensual allure who traveled here as the first international celebrity was unforgettable. Adding to Hollywood seduction was the herald of French New Wave artists and European pop music, which brought this scenic coastal hamlet to the forefront. This, backed by the definite enticement of cerulean seas that called out to elite corners of the world, transformed Saint-Tropez forever into the fashion-forward, exuberant French Riviera star it is known as today. Untouched by the strains of glamor, the quaint La Ponche quarter of Saint-Tropez's Old Town still recollects its nostalgic past as a humble fishing village, and one can find several quiet alcoves and breezy cafes here, away from the madding cliques of jet-setters.